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MCGRAW-HILL CHILDREN'S PUBLISHING
Mettler Toledo is the world's largest manufacturer and marketer of weighing instruments for use in laboratory, industrial, and food retailing applications.
ECOMMERCE AND COMMUNITY DEVELOPMENT
http://www.mhkids.com
Technologies Used:
UNIX
PERL
C / C++
MySQL
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Their Needs:
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McGraw-Hill Consumer Products was looking to the Web to reach two key objectives. First, to help build a community for parents who care about their children's education, and second, to provide e-commerce solutions that enable consumers to buy directly from McGraw-Hill.
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Our Solution:
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A parent-friendly e-commerce Web site was built using Perl and MySQL. The site is fully transactional, including a complete catalog of educational products available for purchase online. The site also includes elements of community, including bulletin boards, just-in-time messaging, e-newsletters, product promotion and permission marketing.
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The Results:
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During its first year, the site saw consistent growth in sales. Online orders increased 179% from first quarter 1999 to fourth quarter 1999. Additionally, there were 16,069 requests for Freebies in 1999. The site continues to be an important part of McGraw-Hill Children's Publishing branding campaign along with a contributor to direct to consumer sales.
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